Tuesday, March 10, 2009

The Amazing Race Across America To Cure MS

Phil Keoghan, host of CBS’s The Amazing Race, trained in real-time in the heart of Times Square to raise awareness for MS Awareness Week and in preparation for "Phil Keoghan of the Amazing Race Riding Across America presented by GNC Live Well" Leading into the event was a live segment on the CBS Early show after which, he rode to Times Square on his bike, accompanied by Becca Kornfeld, who coordinated this muti-part event, on her bike. Keoghan also opened the NASDAQ on behalf of the Society and for MS Awareness Week. He was accompanied by 45 volunteers and staff, 15 of whom were Bike MS cyclists who joined him in a cycle-thon in Times Square right after the NASDAQ sidebar.

To add to the excitement of the Times Square cycle-thon, the event was set off by the Society’s Bike MS and Strike Out MS PSAs playing on the world’s largest digital billboards – at Reuters and the NASDAQ Tower.

Below is a clip of the CBS Early Show: Thursday, March 5.

2 comments:

  1. Will Phil be joining the Utah ride?

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  2. No. He will be done in mid May and the Utah ride is not until the last weekend in June.

    ReplyDelete